An uncertain destiny

At the recent announcement about Rural Tours at the Cambridge i-Site, from left: Ruth Crampton, Russell Alexander, Tony Boot, Seiko Wilson, Melissa Beets and Lucy Young. Photo: Mary Anne Gill

Destination Cambridge is crunching the numbers as it faces a double setback to its operating budget.

Ruth Crampton

Waipā District Council funding of $157,000 for its i-Site information job is gone from July 1 next year while the $20,000 management fee it got to take Town Hall bookings went six months ago.

General manager Ruth Crampton, who is only in the job on a short-term contract following the resignation of Miff Macdiarmid in March, is reporting tourism in Cambridge is on the up.

This is the first summer for four years when all markets can travel back to New Zealand, she says, and they are ready to pounce.

She is expecting a spike in door count and website visits. In just over five months 7434 people have come through the door at its Town Hall information centre and more than 11,000 visitors a month are checking out the Cambridge website.

Lucy Young

Destination Cambridge has ruled out running the Cambridge and Te Awamutu i-Sites as one management model.

Seventy percent of Cambridge’s visitors are from out of the region while Te Awamutu’s is 30 per cent.

“The proportional concentration of tourism, accommodation and event is predominantly higher in the Cambridge area. The question should be asked if the funding models should vary given the economic benefit of visitors to the region and the higher percentage of visitors being handled by Cambridge i-Site,” a submission to the council by chair Lucy Young says.

The organisation has sought alternative revenue streams – recently penning a services contract with Rural Tours for farm stays and offering retail sales of Cambridge and New Zealand gifts.

But it also faces having to pay rent for the first time of about $34,000 a year to the Cambridge Town Hall Trust.

In its financial statements till the end of June this year, Destination Cambridge recorded a deficit of $36,000, dipping into its savings to make ends meet. It retained general funds of nearly $129,000.

If there are no other funding options, Destination Cambridge’s future post 2025 looks uncertain.

See: Tourism bonus for farms

See: Tough calls begin

See: i-site futures debated

More Recent News

World conflicts boost Anzac crowds

Record numbers attending Anzac Day events around the region, and the messages delivered at those services, suggest a heightened public awareness of escalating global tensions. The messages were widespread and came from regional mayors, Members…

Sister city relationship sealed

Cambridge was well represented in France for Anzac Day commemorations over the weekend and the 25th anniversary of the sister city relationship with Le Quesnoy. The 28 students from Cambridge High School and their four…

Sharpe service

Diane Sharpe’s enthusiasm for Fieldays has not been blunted even after 35 years. While Fieldays is calling for volunteer, organisers need not send an invitation to Diane – she will be there, yet again. “It’s…

Anzac Day – from sunrise to sunset

On a day of highlights perhaps the most significant came when Cambridge RSA president Tony Hill read out a letter from King Charles III to Les Winslade. Les at 104 was not only the oldest…