i-Site keeps Christmas cheer going

Miff MacDiarmid

Destination Cambridge CEO Miff Macdiarmid is determined not to let the grinch steal Christmas despite the Covid pandemic putting a stop to several major seasonal events.

Down the gurgler is the annual Christmas Parade and the Christmas Rowing Regatta, and an announcement last week officially pulled the plug on January’s Waka Ama Sprint Nationals.

Miff and her crew are doing everything they can to support several Christmas initiatives to help boost the seasonal spirit. There is the ‘Floats in the Shop Windows’, a Christmas-inspired colouring-in for kids to do and then hang in a street facing window at home, and a ‘Decorate your Letterbox’ initiative. There will also be a Drive in Movie on December 11, with details to be announced soon.

A selection of colouring-in templates are available at primary schools and pre-schools, and at the i-Site offices.

A marked pick-up in visitors to the Cambridge i-Site office is helping offset event cancellations, Miff said, notably from people to the south of Waipā are keen to catch up with family or take a trip away.

“Most common requests are for walking and biking trails, and where to eat,” she said. “Biking is seeing a large uptick in interest, and with the Te Awa Trail fully opening early next year, and the shuttle services that are planned, we see this as great potential for Cambridge’s visitor industry. Many people are choosing Cambridge as their base, while exploring the Waikato River Trail, Te Awa and even as far as Hauraki Trail.”

Destination Cambridge recently added to its resource base with the launch of a comprehensive walking guide, offering locals and visitors a selection of easy walks in Cambridge and rurally within about an hour of the town.  Also now on stream is a useful food trail map for Cambridge.  Miff said it had been delivered to i-Site just before the August lockdown, and is only now being distributed.

She said Cambridge was seen as a great place to shop for the festive season, particularly for those keen to avoid crowded shopping malls, and said local retailers were already seeing an improvement in business.

More Recent News

Gin and bear it

It would be unfair to suggest that October’s frost which claimed over 90 per cent of Monavale Organic Blueberries’ crop turned the owners to drink. But in a way it did. Faced with a dire…

On the ladder to success 

Jimmy Cleaver is a 23-year-old farm manager who is passionate about his work in the dairy sector and looking after his team. “I went dairy farming because of the possibilities it offers me. Not many…

On home ground 

Dayna Rowe is into only her second season of managing a farm team, but she’s found her preferred approach. “It’s the way you develop your team, it’s the way you treat your team and really…

Remembering the days ….

Chances are if you attended Cambridge East Primary School between 1971 and 1976 and David Lloyd taught you, you are in retailing. Lloyd, founder of David’s Emporium in Hamilton, reels off a list of ex-students’…